CASE STUDY: CANOPY HEALTH
Canopy Health achieves its mission of providing refreshing, transparent care.
ABOUT CANOPY HEALTH
Canopy Health is a physician and hospital-owned medical alliance in the Bay Area, focused on delivering a refreshing, transparent, and affordable approach to healthcare from a network of exceptional physicians.
Incorporated in 2015 as an affiliation between UCSF Health and John Muir Health, Canopy Health aims to provide a continuum of care through partnerships with primary care providers, leading academic medical facilities, community hospitals, and medical groups.
In addition to its founding members, Canopy Health includes five physician groups: John Muir Health Physician Network, Meritage Medical Network, Hill Physicians Medical Group, Santa Clara County IPA (SCCIPA), and Dignity Health Medical Network: Santa Cruz. Canopy Health also includes 19 participating medical centers across nine Bay Area counties, including Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano, and Sonoma.
THE CHALLENGE
Create a digital strategy that offers members a refreshingly clear experience, empowering them with tools to manage care with ease.
Encompassing more than 5,000 doctors and 18 hospitals in the Bay Area, Canopy Health sought to create a transformative digital experience for members, employers, brokers, and providers.One key goal was to create a digital strategy which offered members a refreshingly clear digital experience, empowering them with tools to manage their overall care with ease.
As a newly formed organization, Canopy Health required a partner that not only understood digital strategy but could execute by building the cloud infrastructure and supporting the suite of solutions—including websites, member portals, and mobile apps—to create a unified digital experience. To accomplish this modern, seamless experience, Canopy Health needed to simplify its provider and insurance systems and create consistency across mobile and desktop platforms.
“Canopy Health was looking to be a true differentiator, compared to traditional health plans and provider-portals that aren’t inherently consumer-centric. We wanted to provide members easy-to-use tools that didn’t look or feel stale, meeting and exceeding consumer expectations across other industries.”
– AMAN BHASIN DIGITAL INFORMATION OFFICER, BAYHEALTH DEVELOPMENT
THE SOLUTION
Verinext Kickstart methodology sets the stage for success, creating a Digital Strategy Roadmap in just three weeks.
Canopy Health partnered with Verinext to capitalize on our Kickstart methodology, which enables the creation of a Digital Strategy Roadmap in just three weeks. The Kickstart was executed as a collaborative process with Canopy Health stakeholders. It provided deep healthcare-provider and payor-industry expertise, and resulted in:
- Digital strategy framework and feature-planning for online and mobile experiences
- Infrastructure strategy for web, mobile and cloud
- Visualization of the experience using prototyping
- Relevant technology POCs to validate integration assumptions
Finally, the digital strategy was brought to life in the form of a modern, intuitive member portal and mobile app. Post-launch, the teams continue to collaborate to further enhance the digital experience provided by these solutions.
To bolster Canopy’s goal of providing easy and transparent access to quality care, it was critical to place this access directly in the hands of
members via mobile devices and computers. Canopy Health Director of Digital Delivery, Cathy Farmer noted that the, “visual application options Verinext presented in the mobile framework design phase were extraordinary!”
Designing a HIPAA-compliant application for a large healthcare alliance is no easy task. But these core-enabling components laid a strong foundation for developing the websites, portals, and mobile apps that would best serve the Canopy Health communities. Despite the level of complexity (typical to healthcare), Verinext skillfully tackled the integration, including all API validations, use cases, data elements, and vendor integrations necessary to bring the proof-of-concept to life.
Summing up the process, Farmer added, “We were very excited to learn about Verinext’s Kickstart programs that take-on the high-level digital strategies. Working with them, we engaged the business stakeholders and other subject matter experts, such as brokers. It was a collaborative experience.”
As part of the integrated functional design and technical architecture process, Verinext worked with the Canopy Health team and partners to integrate the following technologies:
- Content Management System to support Canopy Health’s content needs.
- Cloud-hosting strategy and a Progress® Health Cloud mobile backend (serverless, cloud-based infrastructure).
- Enterprise Master Patient Index (EMPI) to maintain accurate patient information.
- Salesforce Identity Access Management to simultaneously manage AD and Salesforce users.
- PokitDok to verify insurance eligibility.
- MuleSoft to provide on-premises, and API-led, cloud connectivity.
- Adobe Identity Manager to create and manage user access to applications and services.
- AWS hosting.
THE RESULTS
MyCanopy Health App Launched with new access to Apple App Store and the Google Play Store for Android provided digital access for all Canopy Health members.
The MyCanopyHealth App launched in both the Apple App Store and the Google Play Store for Android, providing digital access for all Canopy Health members. Additionally, the digital experience offered by the mobile application and the new portal provides members with the following functionality:
- Provider Directory – Directory of Doctors, Hospitals, Services and Urgent Care centers in a member’s plan. Enables the fast, easy navigation of services.
- Video Visits – Easy, 24/7 video visits with a licensed provider for common urgent care scenarios.
- Virtual ID Card – Anywhere-access to health plan ID card.
- Cost Estimator – Provides transparency by enabling members to estimate the cost of visits, tests, services and procedures.
- Out of Pocket/Deductible Accumulator – Displays accumulation of benefits so members can better understand the value and utilization of their plan.
“Verinext brought agility and a great workflow process to help us with user-interface options and achieve a new application in a very short time. They truly brought the experience and expertise to integrate with any type of technology we had.”
—Aman Bhasin, Digital Information Officer, BayHealth Development
Suitable for both web and mobile applications, the new digital architecture greatly expands outreach potential and helps ensure Canopy Health achieves the goal of expanding its network from approximately 40,000 members to 250,000+ members. To further ensure this goal is reached, the Verinext team continues to design, develop and improve the Canopy Health digital experience.