Today, businesses are inundated with new technology options ranging from AI to advanced automation. Navigating this vast array of choices and making strategic investments that deliver real results is increasingly challenging. McKinsey highlights the importance of focusing on emerging technologies like GenAI, machine learning, digital trust, cybersecurity, and cloud computing to stay competitive. To succeed, businesses must align their tech investments with both customer engagement goals and operational capabilities. Professional services can be the key to success.

Where to Start

The first step is to evaluate your current tech investments, gathering insights from key team leaders to understand how well your existing technologies are meeting business objectives. Consider questions such as whether your current investments are delivering expected results, where there are gaps in your IT infrastructure, and how IT upgrades could directly impact revenue growth. These insights will help inform decisions on future tech investments, ensuring they align with long-term business strategies and budget constraints.

Integrating AI for Strategic Value

AI, particularly GenAI, is revolutionizing how businesses operate, offering new ways to enhance customer intelligence, analytics, and software development. Applied AI is driving automation and improving workflows, but integrating AI effectively requires careful planning, resource allocation, and skilled talent. Professional services can help businesses develop AI strategies, integrate and manage data, customize AI models, and build the necessary talent pool to maximize AI’s potential.

Enhancing Digital Trust

As businesses increasingly adopt GenAI, concerns about data protection and privacy are escalating. Companies like Salesforce are proactively addressing these risks by implementing safeguards such as the Einstein Trust Layer, which filters and masks sensitive data. In a landscape where cyber threats are growing more sophisticated daily, businesses must strengthen their cybersecurity defenses. Professional services can assist by conducting IT risk assessments, developing secure GenAI strategies, improving identity and access management, and ensuring robust systems for detection, response, and recovery.

Optimizing Cloud and Edge Computing

The rise of AI is reshaping how businesses manage cloud storage and deploy AI models at the edge. With the cloud AI market expected to grow significantly, businesses must balance cloud and edge solutions to optimize performance and cost. Professional services can guide enterprises in optimizing cloud storage, developing AI infrastructure strategies, scaling data center solutions, and exploring edge computing to support AI-driven services effectively.

Verinext Professional Services Puts it Together

With a vast array of technology options available, businesses must start by thoroughly analyzing their current IT operations and aligning future investments with both customer engagement goals and operational capabilities. Verinext’s certified IT professional services team offers expert-designed solutions, partnering with businesses through deployment and beyond to achieve their digital transformation goals. By leveraging our expertise in AI, security, and hybrid infrastructure, we help businesses extract true value from their digital initiatives. Learn more in this solution brief today.

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